Click Here to buy PR Without BS: The Practical Handbook of Ethical Public Relations

Click on the following links to download materials from the book. When printing, remember to only print the pages you need.

The following worksheets, checklists and example documents are intended for the readers of PR Without BS: The Practical Handbook of Ethical Public Relations. Please be aware that using these forms without first reading the book for corresponding explanations and instructions may not produce the desired results.

Chapter 2 PDFs
PR/Marketing Comparison Chart 2.1 - Example
Opinion Leader Analysis Grid 2.2 - Example
Ultimate Destination Document 2.3 - Example

Chapter 3 PDFs
PR Plan 3.1 - Example
Target Audience Sweet Spot Profile 3.2 - Example

Chapter 4 PDFs
Measurement, Goals and Objectives (M-GO) Worksheet 4.1 - Example
Measurement, Goals and Objectives (M-GO) Worksheet 4.1.2 - Blank

Chapter 5 PDFs
PR Program Requirements/Team Skills Worksheet 5.1 - Example
PR Program Requirements/Team Skills Worksheet 5.1.2 - Blank
PR Policy and Procedures 5.2 - Example
PR Policy and Procedures E-Mail 5.3 - Example
In The News E-mail 5.4 - Example
Meeting Return on Investment Worksheet 5.5 - Blank
PAAL Agenda 5.6 - Example
Master PR Production Schedule 5.7 - Example

Chapter 6 PDFs
Message Card 6.1 - Example

Chapter 7 PDFs
Press Release Checklist 7.1 - Blank
A "Don't" Press Release 7.2 - Example
A Press-centric Press Release 7.3 - Example

Chapter 8 PDFs
Press Interview Briefing Document 8.1 - Example

Chapter 9 PDFs
Press Interview Checklist 9.1- Blank

Chapter 10 PDFs
Press Interview Follow-up Checklist 10.1 - Blank

Chapter 11 PDFs
Example Web Home Page 11.1 - Example
Example News Room Page 11.2 - Example
Example Press Room Page 11.3 - Example

Chapter 12 PDFs
Customer Champions Checklist 12.1 - Blank
Customer Champions Contact Sheet 12.2 - Blank

Chapter 13 PDFs
Dinner Club Checklist 13.1 - Blank
Awards Program Checklist 13.2 - Blank
Product Reviews Checklist 13.4 - Blank
Product Reviews Manual Table of Contents 13.4 - Example
Product Reviews Log 13.5 - Blank

Chapter 14 PDFs
PR Program Course Correction Checklist 14.1 - Blank

Chapter 15 PDFs
Consultant Hiring Checklist 15.1- Blank

Chapter 16 PDFs
Situation Identification Checklist 16.1- Blank
Problem Managment Checklist 16.2 - Blank

While every precaution has been taken in preparation of the corresponding book and these forms, the publisher makes no warranty of any kind and assumes no responsibility for errors or omissions or for damages resulting from the use of the information contained herein. Unless otherwise noted, all examples describe imaginary events. Characters, products and companies are fictitious, and any resemblance to actual persons, business establishments or events is pure coincidental.

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