Take a moment to ask yourself:

• Is your company getting all the media coverage that it deserves?
• Could you confidently manage ethics-based public relations problems?
• Would you recognize if its PR program had gone off-course?
• If it had gone off-course, would you know how to fix it?
• Are you really getting the most out of your limited time and resources?
• Can you accurately measure everything that touches your PR program?

Did you answer "No" to any of these question?

If you answered "No" to any of these questions, you need PR Without BS: The Practical Handbook of Ethical Public Relations, a cut-to-the-chase guide that shows you how to put and keep ethics at the front and center of your company's public relations strategies, tactics, messages and programs. Loaded with practical advice and over 30 checklists, worksheets and example documents, it shows public relation specialists of all levels how to make an underperforming PR program good - and a good PR program even better.

Order PR Without BS: The Practical Handbook of Ethical Public Relations from Amazon.com Books.

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